Introduction to Entrepreneurship

Entrepreneurship by Robert D. Hisrich, Michael P. Peters, and Dean A. Shepherd introduces the fundamental concepts of entrepreneurship, focusing on identifying opportunities, developing innovative business ideas, and creating successful ventures. It combines entrepreneurial theory with practical examples to help students understand the process of starting, managing, and growing a business. The course also emphasizes skill identification and development, freelancing, and exploring opportunities in the digital economy.

No Certificate / Course on Audit Track

About Course

This course provides an introduction to entrepreneurship and freelancing, covering the fundamentals of entrepreneurial thinking, opportunity identification, creativity, and business development. Learners will explore the entrepreneurial mindset, develop innovative business ideas, analyze market opportunities, and understand the key elements of a business plan. The course also introduces freelancing, including profile building, finding projects, and strategies for becoming a successful freelancer. By the end of the course, learners will have a practical foundation for transforming ideas into viable entrepreneurial or freelancing opportunities.

Authorship and Attribution

This course has been curated by Riphah International University faculty and staff using publicly available third-party content and Open Educational Resources (OER) for self-paced learning. Learners will engage with curated open-access materials to achieve the course learning outcomes. All third-party content is used under open-access or fair-use policies, while any original materials are developed specifically for this learning experience.

Source and Credits:

Instructor: Dr. Muhammad Yar Khan (Yaraneyar Baloch)
Provider: YouTube (@yaraneyarbaloch)
License: Standard YouTube license

What You'll Learn

By the end of this course, you will be able to:

Explain fundamental concepts of entrepreneurship and the entrepreneurial mindset.
Identify and evaluate entrepreneurial opportunities using recognized frameworks.
Analyze market feasibility and customer value for new venture ideas.
Develop basic business and marketing plans for entrepreneurial initiatives.
Demonstrate entrepreneurial decision-making, risk assessment, and ethical awareness through practical application.

Prerequisites

Learners should have a basic understanding of management concepts and principles before starting the course. They should also have a general awareness of business organizations, decision-making, and basic economic concepts. No specialized prior knowledge or entrepreneurial experience is required.

Who Can Take This Course?

This course is designed for undergraduate students who are interested in developing an entrepreneurial mindset and exploring self-employment, freelancing, and business creation. It is ideal for students who want to identify business opportunities, develop innovative ideas, prepare basic business and marketing plans, and strengthen their decision-making, problem-solving, and ethical leadership skills for future careers or entrepreneurial ventures.

Course Outline

Module 1: Introduction to Entrepreneurship

Foundations and Scope of Entrepreneurship

Course Introduction and Why Study Entrepreneurship (Video)

Introduction to Freelancing (Video)

Becoming a Successful Freelancer (Video)

Building Your Freelancing Profile (Video)

Winning Projects on Freelancing Platforms (Video)

Module 2: The Entrepreneurial Mindset

Traits and Behaviors of Successful Entrepreneurs

Entrepreneurial Intentions and Corporate Entrepreneurship (Video)

Module 3: Entrepreneurial Strategy and Creativity

Turning Ideas into Innovative Solutions

Entrepreneurial Strategy: Generating and Exploiting New Entries (Video)

Creativity and the Business Idea (Part I)
(Video)

Creativity and the Business Idea (Part II)(Video)

Module 4: Opportunity Identification and Market Analysis

Assessing Customer Needs and Business Potential

Identifying and Analyzing Domestic Opportunities (Part I) (Video)

Identifying and Analyzing Domestic Opportunities (Part II) (Video)

Module 5: Business Planning and Venture Creation

From Business Concept to Practical Model

The Business Plan: Creating and Starting the Venture (Part I) (Video)

The Business Plan: Creating and Starting the Venture (Part II)(Video)

Skills You Will Gain

Entrepreneurial Mindset Business Idea Generation Opportunity Identification Market Analysis Skills Creative Problem Solving Business Planning Skills Freelancing Profile Building Project Acquisition Strategies

Course Information

Duration

Approximately 6.4 Hours

Course Information

Category: Management Sciences
Language: English Only
Type: Self-paced
Start Date: Aug 10, 2026

Difficulty Level

Beginner

Learning Mode

Fully Online (Asynchronous)

Learning Type

Self Paced

Language

Both English & Urdu

Enroll